Wed Aug 26 09:46:00 -0400 2009

WWD (New York)

- As they trudge through the back-to-school season, retailers don’t see much of a break for holiday.

“If we could even get to a flat season, that would be a victory,” said Dana Telsey, founder and chief research officer of Telsey Advisory Group. “It could easily be another decline in sales for 2009,” she said, citing what she sees as continued low demand, lower price points and Americans inclined to save rather than spend. “Consumers are still uncertain about their future. The savings rate continues to move up,” said Telsey.

To view the full article, download the PDF here: WWD, August 26, 2009