Thu Jul 23 09:01:00 -0400 2009

The Big Money (New York)

- If McDonald’s recent string of strong profit reports came thanks largely to the recession (people seeking the chain’s cheap eats), does that mean that its latest report, wherein McDonald’s profits fell by 8 percent, shows that the recession is ending?

McCafe “is a long-term home run for them, but given the high price of some items, it might not provide that sales jolt” in the short term, Telsey Advisory Group restaurant analyst Tom Forte told the Journal.

To view the full article, download the PDF here: The Big Money, July 23, 2009