Wed Jul 22 11:18:01 -0400 2009

WWD (New York)

- Will more consumers buy expensive green products even though the economics of retailing have fundamentally changed?

“It resonates well with consumers when they see retailers and companies in today’s environment demonstrating they are still committed to the [green] movement,” said Joseph Feldman, managing director and senior research analyst at Telsey Advisory Group. “Even though shoppers are cutting purchases, a commitment to the green movement gives them another reason to go to a brand.”

To view the full article, download the PDF here: WWD, July 22, 2009