Thu Oct 29 15:39:00 -0400 2009

Dow Jones Newswires (New York)

- DineEquity Inc. (DIN) shares rose 12% after the company said same-store sales declines moderated in October with a refined version of its “Two for $20” promotion and marketing targeting football fans.

“The highlight from the call is that October sales trends have improved at Applebee’s,” Telsey Advisory Group analyst Tom Forte said.

To view the full article, download the PDF here: Dow Jones Newswires, October 29, 2009