Wed Feb 17 09:01:00 -0500 2010

The Miami Herald (Florida)

- Burger King plans to raise the price of its controversial $1 double cheeseburger in April, replacing it with a similar value-engineered burger for $1.

“For Burger King, it’s about finding a combination of new menu items that scream value to the consumer,” said Tom Forte, restaurant industry analyst with Telsey Advisory Group. “And for the franchisees it’s about having other items that can offset that impact on margins.”

To view the full article, download the PDF here: The Miami Herald, February 17, 2010