Thu Nov 12 12:44:00 -0500 2009

The Miami Herald (Florida)

- Burger King’s franchisees are taking their fight against the company over sandwich pricing to court.

“I think the benefits outweigh the costs right now,” said Tom Forte, restaurant analyst with Telsey Advisory Group. “What’s the alternative? Not discounting and losing traffic to the competition.”

To view the full article, download the PDF here: The Miami Herald, November 12, 2009