July 30, 2010
- Burger King Corp. said Friday it plans to open a Whopper Bar in the South Beach area of Miami next month.
“That adds a new element to the Burger King brand,” said Tom Forte, an analyst at Telsey Advisory Group. “It also creates a different mystique for going to a Whopper Bar versus a traditional restaurant.”
To view the full article, download the PDF here: CNNMoney, January 23, 2010