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American Apparel Goes G-Rated

Mon Jan 11 10:45:00 -0500 2010

Los Angeles Business Journal (California)

- American Apparel Inc., a company that has long been known for its sexually charged ads and image, is testing a store with a fashion line that seems out of character for it: children’s clothing.

Mimi Bartow, an analyst for Telsey Advisory Group in New York, said the kids’ stores are generally doing well as adults cut back on their own discretionary clothing purchases but continue to buy for their children.

To view the full article, download the PDF here: Los Angeles Business Journal, January 11, 2010