Mon Aug 24 15:21:00 -0400 2009

WWD (New York)

- Even as vendors and retailers continue to struggle with nonshopping consumers, declining sales and a near-term outlook that remains uncertain, the outlines of the world beyond the economic downturn are coming into focus. And the result can be summed up in one phrase: Less will be more.

As Dana Telsey of Telsey Advisory Group said recently: “Consumers of all income levels are looking for promotional prices. There’s a new way of shopping.”

To view the full article, download the PDF here: WWD, August 24, 2009