July 30, 2010

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Activision Meets Walmart in Recession With Market-Share Gains

Fri Sep 04 14:51:00 -0400 2009

Bloomberg (New York)

- At Activision Blizzard Inc., instilling a “culture of thrift” means you wait 13 years before you change the office carpet, according to Chief Executive Officer Bobby Kotick.

“Based on same-store sales performance over the past year, Walmart has been outperforming the competition, which implies that the company is gaining market share,” Joseph Feldman, an analyst at New York-based Telsey Advisory Group, said Aug. 27.

To view the full article, download the PDF here: Bloomberg, September 4, 2009